Javier Vidana

Real Estate Agent with REAL Broker


👋 Hello there!

You might know me from YouTube, where my videos breaking down how to buy and sell a home have been watched over 20 million times. Off camera, I’m a top producing agent helping families buy and sell across the greater Phoenix area with Real Broker.

I made this site for anyone who may be interested in hiring me to represent them in their next move in the Phoenix Metro area and want to learn more about what I can offer.

If you are not looking for that and instead are trying to get connected with me or my community, check out my discord community or my Instagram.



I have been a full time real estate agent since February 2013, most of those years I have been a solo agent with the exception of 2015 when I joined a team for a year. While the average agent sells 3-5 homes annually, I have helped about 70+ people buy/sell their home in the past 2 years, a testament to my consistent effort and attention to my clients (important since a lot of agents out there are part-time). I am not a team, when you hire me you are hiring ME and will not be passed to some random person.

Here is a chart showing you the amount of sales per year I have had since I got my license.

*Note this chart was taken on September 2026 so it shows an incomplete year.1

It’s not enough to check an agent’s numbers. You also need to vet how recent those numbers are, because experience from recent transactions matters most. This market is shifting every quarter, and strategies that worked three months ago may no longer apply.

I also find that many people choose their agent because a charismatic friend or family member referred them, or because they were influenced by someone on social media. There is a massive difference between an agent who is good at marketing and an agent who is truly competent.

You need someone who has probably seen the potential issues that you are anxious about. I know how to navigate these issues because I have navigated them recently.


I serve the Greater Phoenix Metro area. I know that sounds vague, but it’s on purpose. This is my full time job, and I regularly spend multiple hours a day driving across the Valley, so I don’t limit myself to specific neighborhoods. I often hear from people who wanted to work with me but assumed the area they were buying in was too far, so they never reached out. I’d much rather you ask! Below is a map of my last 100 recorded sales so you can see the areas where I’ve successfully helped clients buy a home.

Because of the nature of my videos, most of my clients are first time home buyers, so I guess you could say that’s my specialty. The truth is, I’m good at educating people, and I genuinely enjoy helping all types of buyers and sellers. Whether it’s your second, third, or fourth home, I give everyone the same experience. Well, first time buyers might need me to play therapist now and then, but that comes with the job!

I serve anyone who is looking for help in navigating the real estate process. If you have a unique situation I probably have seen it before so just reach out!

You need to establish two things when hiring an agent, agency and employment. Agency is when you authorize an agent to work on your behalf, this can be created in writing or by the actions/statements of the parties. Employment is a written agreement between agent and you that establishes agent’s role and how/what amount they will get paid. In today’s market, you need to have a fully signed employment agreement with the real estate agent you are going to work with BEFORE you receive any kind of service from them

Want to learn more about the history of this change?

Back in the day, you could buy a house with an agent without establishing employment, you would just find an agent you like and “establish agency” informally and use them to buy a house! They would get paid because Listing Brokers could advertise on the MLS how much compensation the seller will pay the buyer’s broker.

A bunch of sellers thought it was unfair that they were “forced” to pay the buyer’s agent commission so they successfully sued a bunch of brokerages and the NAR and they came to a settlement in 2024. The settlement changed the following: 1) listing brokers are no longer able to advertise compensation, 2) agents who are working with buyers must have a written employment agreement before touring a home, 3) compensation amounts are fully negotiable.

They thought they were successful in saving the costs of paying the buyer’s agent and pass that fee on to the buyers. They found out quickly that not paying buyer’s agents led to their home not selling . So basically now, they still pay the compensation for the agent most of the time they just are not able to advertise it and can negotiate it lower/higher depending on the offer.

Once you sign an employment agreement with an agent, they can show you homes, guide you through the buying process, and fully represent you. That’s a big commitment, so I like to start with an initial consultation. In that meeting, I walk you through the home buying process and share what is and isn’t working in today’s market. I pride myself on keeping it informative and low pressure, so you won’t be pushed to sign anything on the spot.

After we meet, take your time, and whenever you’re ready to move forward, just let me know and I’ll send over the paperwork.


Most of my videos are about buying, but I help a lot of people sell too. Many of my sellers are past buyer clients who are ready for their next home, and plenty are people moving out of state who need someone they can trust to handle the sale here while they’re getting settled somewhere new.

Here’s what I think makes the biggest difference when you sell in this market:

  • Pricing it right the first time. The most expensive mistake a seller can make is overpricing and sitting on the market. Every week a home sits, buyers start asking what’s wrong with it. I’ll walk you through what’s actually selling near you right now, not what sold six months ago, and we’ll set a price based on real data, not on what will make you sign with me.
  • Knowing what buyers are asking for. Since I work with so many buyers, I see every week what they’re paying for, what they’re walking away from, and what they’re asking sellers to cover. That helps me position your home and negotiate your offers, including concessions and buyer’s agent compensation, which are now fully negotiable.
  • Handling it all if you can’t be here. If you’re relocating, I can coordinate showings, inspections, repairs, and closing while you’re in another state. A lot of my clients have sold without ever coming back for a showing.

Like my buyers, every seller starts with a consultation. I’ll come see your home, give you an honest look at where I think it will sell and what it will take to get there, and you can decide from there.


Get A Hold Of Me

Not quite ready to make an appointment with me and have a question? Or maybe you want to get a hold of me for an unrelated reason? You can reach out to me using the form below, send me an email at contact@javiervidana.com, or call/text me at 623-707-9836!

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